Lawrie × LOVR · Revenue infrastructure proposal

Introducing LOVR-Sphere™

Building more than marketing. The revenue infrastructure behind every Lawrie development, built once and owned for those that follow.

For Dayne LawriePrepared by LOVRJuly 2026

01 The opportunity

Exceptional developments deserve exceptional infrastructure.

As Lawrie continues to establish itself as one of the region's leading developers, the next stage of growth is not simply increasing visibility. It is creating the systems that ensure every enquiry, every buyer, every investor and every opportunity is captured, nurtured and converted through one connected ecosystem. This proposal outlines the implementation of LOVR-Sphere™, LOVR's proprietary revenue infrastructure designed for premium property developers. More than a CRM, it becomes the operational engine behind your marketing, sales and customer experience, with complete visibility across every stage of the buyer journey while automating the work that traditionally consumes valuable time. The result is a scalable platform that supports project launches today while continuously building a valuable buyer database for years to come.

02 The LOVR-Sphere™ ecosystem

Every interaction enters one connected ecosystem.

Awareness→ Enquiry→ Qualification→ Nurture→ Inspection→ Contract→ Settlement→ Advocacy

Rather than managing multiple disconnected systems, LOVR-Sphere™ centralises every stage of the customer journey into a single platform. Through intelligent automation and timed communication, buyers receive the right information at the right moment, while your team maintains complete visibility across every opportunity.

Phase One · Build

LOVR-Sphere™ revenue infrastructure implementation.

One-off · $9,250 + GST

Commercial strategy and discoveryBusiness objectives workshop, revenue mapping, buyer and investor journey strategy, lead acquisition strategy, customer segmentation, database architecture, funnel planning.foundation

LOVR-Sphere™ foundation and CRM architectureCustom sales pipelines, opportunity management, contact database, buyer and investor segmentation, lead scoring, tags, smart lists, opportunity stages, internal notifications, task automation, team permissions.CRM

Automation engineWebsite enquiries, landing pages, Meta lead ads, Google lead forms, email and SMS automation, inspection confirmations, appointment reminders, internal alerts, buyer and investor qualification, referral workflows, lost-opportunity recovery, project launch workflows, settlement communications.automation

Data and analyticsGoogle Analytics, Google Tag Manager, Meta Pixel, Conversion API, attribution tracking, event tracking, dashboard reporting, conversion monitoring.data

Phase One · Build, continued

Integrated, tested and launched.

Platform integrationsWebsite, landing pages, forms, calendars, email authentication, Meta Business, Google Workspace, future project integrations.integrations

Buyer communication ecosystemWelcome sequence, brand introduction, project announcements, VIP early access, construction updates, investor communications, social proof, inspection invitations, settlement communications, re-engagement campaigns.communication

Testing and launchQA, workflow testing, CRM testing, email testing, team training, documentation, launch support. Before launch, every automation is fully tested and documented.launch

Every implementation begins by understanding the commercial objectives driving the business, then builds the complete revenue infrastructure around them, so the platform is live, tested and owned by Lawrie from day one.

Phase Two · Operate

Continuous management and optimisation.

Continuous management and optimisation of LOVR-Sphere™, delivered as monthly services. Investment is per project*.

Strategic revenue managementCRM performance, database health, buyer segmentation, sales workflows, reporting, pipeline visibility.$1,500 / mo*

Paid growth strategyMeta, Google, audience optimisation, campaign management, budget optimisation, conversion optimisation.$1,100 / mo*

Campaign creativeCreative direction, campaign concepts, copywriting, creative production, testing, optimisation.$1,000 / mo*

Organic social strategy, creative and activationDesign of 16 posts per month. Cross-platform activation and optimisation across Instagram, LinkedIn and Facebook.$1,600 / mo*

Phase Two · Operate, continued

Nurture, search and reporting.

Buyer nurturingEmail campaigns, project communications, construction updates, investor communications, automation optimisation, database growth, segmentation.$1,600 / mo*

Search performanceTechnical SEO, search optimisation, website health, keyword management, content optimisation.$1,000 / mo*

Executive performance reviewsMonthly executive reporting across revenue pipeline, lead quality, campaign performance, buyer acquisition, database growth and conversion, plus quarterly strategic planning.included

* Investment is per project. All figures exclude GST.

Phase Three · Scale

As Lawrie grows, LOVR-Sphere™ grows with you.

Future expansion may include additional developments, investor campaigns, capital raising, referral partner ecosystems, display suite automation, builder partnerships, broker relationships, AI lead qualification, SMS conversational automation and customer experience automation. Every new project launches from a stronger, richer platform than the last.

Additional developments Investor campaigns Capital raising Referral ecosystems Display suite automation AI lead qualification SMS automation

03 The investment

Built once. Run every month.

One-off

LOVR-Sphere™ implementation$9,250 + GST

Monthly, per project

Strategic revenue management$1,500

Paid growth strategy$1,100

Campaign creative$1,000

Organic social$1,600

Buyer nurturing$1,600

Search performance$1,000

Advertising spend is paid directly by Lawrie to Meta and Google. Minimum engagement six months. The LOVR-Sphere implementation is a one-time build. The monthly investment is per project. All figures exclude GST.

Why LOVR

Not simply more leads. A growing business asset.

Many agencies deliver campaigns. Few build infrastructure. LOVR-Sphere is designed for premium property brands that understand sustainable growth comes from owning the relationship with every buyer, not simply generating more enquiries. Every campaign strengthens your database, every interaction becomes measurable, and every project launches from a stronger foundation than the last. Built once and owned by Lawrie, for every project that follows.

Prepared by LOVR, July 2026