Lawrie × LOVR · FY26 Proposal

The engine behind every Lawrie launch.

One system that turns your brand into a list of buyers you own. Built once for the company, then run for every development you launch.

For Dayne LawriePrepared by LOVRJuly 2026

01 The idea

Your brand earns attention. Right now it leaves.

The demandThe right buyers already watch Lawrie. The reputation, the awards and the audience are real, and they are yours.

The gapThat interest lands and goes nowhere. There is no owned list, no capture, and no way to sell a project to a warm audience before it lists.

The buildOne structure, set up once, that holds the attention and turns it into buyers. Then pointed at every launch.

02 The structure

Two parts, exactly as you asked.

Part One · The Foundation

Built once, runs always

LOVR-Sphere, your owned CRM and newsletters in one place
Register-first nurture, warming the list between launches
Backend website and search groundwork
Your first audience and data list, built and yours to keep

Part Two · Every Launch

Repeatable, per development

First-access buyer capture before the reveal
An interactive project memorandum on your renders
Always-on launch advertising
A launch film for each development

Part One

Build the structure once.

The system everything else runs on, and the answer to where your data, your contacts and your newsletters live.

03 LOVR-Sphere

One ecosystem for your CRM and your newsletters.

You asked which platform, folk or klaviyo. The answer is neither on its own. LOVR-Sphere holds your capture, contacts, nurture, newsletters and reporting in one connected place, owned by Lawrie, rather than a CRM and an email tool that never talk to each other.

Capture and CRMEvery enquiry and registration captured to one database, your pipeline and buyer history in a single view.

Nurture and newslettersBranded email and newsletter templates, with register-first sequences that warm the list between launches.

Data and reportingLead source and campaign attribution, and one monthly report across the whole engine.

04 The investment · Part One

Built once. Run every month.

One-off setup

CRM and Hub build, on LOVR-Sphere$2,500

Register-first nurture sequence$1,500

Backend website and search$1,800

Audience and data list build$1,800

Setup total$7,600 + GST

Monthly, to run

Hub, CRM and nurture running$700

Paid ads management$1,200 / campaign

Monthly reportincluded

From$1,900 / mo

All figures exclude GST. Ad spend is paid directly to the platform. Your existing content and social continues as it is, scoped separately.

Part Two

Then launch every project off it.

A repeatable engine you run for each new development. The foundation does the heavy lifting, and the launch rate points it at one project.

05 The launch engine

Sell to a warm list before it ever lists.

First-access captureA VIP register for each development, early-access buyers captured to the Hub, and demand measured before a single unit is priced.

Interactive memorandumThe project built to sell before an agent lists it, an interactive presentation on your renders, sent to the warm list first.

Launch advertisingCampaign creative and paid activation per launch, retargeting across the warm audience. Ad spend paid directly to the platform.

Launch filmShoot direction, cinematography and a completed launch film per project, cut down for social, ads and the memorandum.

06 The investment · Part Two

Priced per launch.

Launch campaign managementOn top of the monthly, for the run of each launch campaign. Ad spend is separate, paid directly to the platform.+ $1,000 / project

Launch filmShoot direction, cinematography and a completed launch film per development, cut down for social, ads and the memorandum.$4,500 / film

Interactive memorandum and first-access captureThe VIP register, the interactive presentation on your renders, and the off-market sell before public launch.scoped per launch

All figures exclude GST. Full project marketing is scoped and quoted per development, on the same structure each time.

07 Where we start

Foundation first.

Approve Part OneThe setup begins, and the structure gets built.the go

The buildLOVR-Sphere set up and branded, the nurture built, the backend and the first audience list.the foundation

The runThe engine runs and is reported every month, warming the list toward the next launch.always on

Every launchPart Two switches on the moment your next development is ready.per project

Why LOVR

Build the structure once.
Launch every project off it.

One team runs the brand, the system and the launch, never handed across three suppliers. Approve Part One and we start with the structure. Part Two runs the moment your next development is ready.

Prepared by LOVR, July 2026